Press Kit

Fitly AI is a chat-first fitness and nutrition coaching platform. Instead of navigating menus and searching food databases, users just talk to Fitly. Describe what you ate, snap a photo of your plate, ask for a workout program. It handles the rest.

Think of it as having a personal trainer, nutritionist, and accountability partner in one app. The AI coach has full context awareness of every meal logged, every workout completed, and every goal set. It doesn't just answer questions. It actively coaches, tracks, and adapts.

The app combines a full-featured dashboard (macro rings, charts, meal plans, workout programs) with a conversational AI interface. Users can track the traditional way or let the AI handle everything through natural conversation.

Fitly AI began as MyFitSuite, a traditional fitness tracking app. When ChatGPT launched, the founders noticed a clear shift: users were gravitating toward conversational AI because it was easier.

Rather than treating it as a retention problem, Zoe and Brad Pineau treated it as a signal. They rebuilt the entire product from scratch, AI-first, with conversation as the interface. MyFitSuite became Fitly AI: not an app with an AI feature, but an AI that is the app.

Most fitness apps are glorified spreadsheets. You search a database, tap through menus, and manually enter everything. Fitly removes that friction entirely. Just talk to it.

The AI is the product, not a feature.Every interaction flows through the AI coach. It remembers your history, adapts to your preferences, and proactively coaches you. It knows you had pizza last night, that you're avoiding dairy, and that your left shoulder is injured. Every suggestion is personalized.

Built by two founders who use it daily. Co-founders Brad and Zoe Pineau built Fitly around their own transformations and use it every day. The app is shaped by real daily usage, not product committee meetings.